Over 20 years of bicycle industry experience in sales, marketing and customer service coupled with 5 years as a bicycle retail owner allows me to be a versatile individual that is always looking at the big picture and how it can benefit a company’s endeavors.
Multiple years’ of web marketing, e-commerce and graphic design have assisted in the refinement of multiple years in trade show management. In the last few years I have designed and developed a number of technical training and field marketing programs.
I am a forward thinking individual that is a result oriented professional with excellent attention to detail, leadership, and problem solving professional customer service style and communication skills.
UCI PRO Mechanic | US PRO Mechanic | National Commissaire - MTB | USAC Road Official
Joan Hanscom Race Director, USGP of Cyclocross
Brian is the ultimate professional. His understanding of the value of relationships and partnership made him a great and welcome addition to the USGP's road family in 2010. In addition to the quality of his work, his demeanor under pressure was calm and unflappable, his professionalism consistent, and most importantly he understood that the real value in what he provides his partners is found in his willingness to go the extra mile and over-deliver in order to maximize his brand's presence and investment every time. And he's super guy.
Wil Matthews Owner, Wil Matthews Photo
“I was able to work with Brian during the 2010 USGP and USAC Cyclocross National Championship races; his professionalism and thoroughness as a mechanic was exactly what one would expect for a team as determined for success at the top level as Rahpa-Focus. His dedication wasn't limited to just maintaining dependable race bikes for pro riders though-- he also served as a credible ambassador for the brands he represented. Absolutely a popular guy on the race circuit!”
Chris Grealish, Race Director, DBC Events
“You will be hard pressed to find another person who works as smart and hard to grow a brand. He is a guerilla marketers dream partner. He has a lot of positive energy and willing to do whatever it takes in order to grow market share . Whoever has this guy in their talent pool is lucky.”
Doug Hudson President, Feedback Sports
“For last two years, we have sponsored Brian Dallas and Focus Bikes with our products because we know Brian will represent our brand professionally. He knows just about everyone at the races and his race set up always looks top notch. I've seen him push hard to build Focus brand awareness here in the USA and I believe his work absolutely contributed to their current success. His calm under pressure comes from years of experience and being prepared which is critical in the race evironment. I highly recommend Brian Dallas because I know he is hard working, reliable, professional, smart, and one heck of a team director/mechanic. These skills will translate into success in Brian's future pursuits.”
Bill Marshall National Marketing and Sponsorship Director, Challenge Tires
“In 2010 I worked side-by-side with Brian and the Rapha/Focus Cyclocross Team and the experience was incredible. The level of commitment, organization, professionalism and dedication that Brian put into that program showed on a daily basis. As a sponsor of the team I was able to interact with Brian to experience first hand the quality work he puts forth. A great person to work with and would venture to do the same in the future. Bill Marshall National Marketing and Sponsorship Director Challenge Tires.”
Mavic Special Service Course
Tour of California 2009, 2008
Redlands Cycling Classic 2008
Kelly Benefits Stratagies presented by Medifast
Training Camp (Oxnard) (2007 & 2008)
Central Valley Classic Stage Race (2007)
Visilia Cycling Classic (2007)
Merced Cycling Classic (2007)
Redlands Cycling Classic (2007)
Manhattan Beach Grand Prix (2007)
Mount Hood Cycling Classic Stage Race (2008)
Value Act Capital Professional Womens Cycling Team
Tour of the Gila (1st overall) (2008)
CSC Invitational (2nd) (2008)
US Pro Championship Series (2008)
Nature Valley Grand Prix Stage Race (2008)
Manhattan Beach Grand Prix (2008)
Cascade Cycling Classic Stage Race (2008)
USA Elite Nationals (2008)
Technical Director – Rapha-FOCUS Professional Cyclocross Team 8/2010 - Present
* In charged with running the day to day operations of a professional cycling program which included managing logistics for 2 riders, 3 staff members, a sprinter van and 15 FOCUS cyclocross demo bikes.
* I managed and maintained a professional relationship with each of the team’s sponsors as well as race promoters and the general public.
* I implemented a field marketing strategy to facilitate a demo program to be used during the course of the 2010 cyclocross season.
* As a representative for FOCUS USA, I was able to get direct product feedback from the public across the USA and disseminate the information for use in our sales and marketing strategy.
* This program started in early September and was completed in mid-December. Taking us across the USA from Louisville, KY to Bend, OR.
Technical Sales & Field Marketing Rep. – FOCUS Bikes USA, Carlsbad, CA 8/09 - Present
* As the Technical Sales and Field Marketing representative, I was in charge of developing and implementing a technical training program to be used to instruct new dealers, sales representatives as well as create an on-line technical knowledge base to be used on the web.
* As the field-marketing representative, my primary job was to develop a marketing plan, create an event calendar and execute our field marketing strategy.
* I worked in conjunction with our marketing consultant to help design and facilitate a profession marketing presence at all events.
Dealer Service Representative – Pearl Izumi, Louisville, Colorado 8/08 – 8/09
* I was one of two dealer service representatives managing all aspects of our customer’s accounts for most of the US.
* In addition to my DSR responsibilities, I designed and developed a Grass Roots outreach project called Pearl Roots. Its task was to bring our loyal customers in closer contact with Pearl Izumi. PI supported numerous cycling and running events and would allow us to gain face time with our customers.
Bicycle Retail Owner – Shoreline Cycles, Inc., Ventura, CA 5/02 – 9/06
* Owner and chief operating office of a bicycle retail location in Southern California.
* I designed and developed a retail location from the ground up with a modest operating budget.
* Responsible for the day-to-day operations including, lead mechanic, employee management, financial and inventory management, web design, marketing strategies, brand management, public relations and project management.
* Within 2 years we were a profitable business and were growing quickly.
Director – Health & Sports Expo – Lance Armstrong Foundation, Austin, TX 5/01 – 9/03
* The Lance Armstrong Foundation based in Austin Texas holds an annual event called Ride for the Roses where 10,000 people converge in Austin to help raise funds and awareness to fight cancer.
* From 2001 to 2003 I was the director of the Ride for the Roses Health and Sports Expo showcasing 70 to 100 vendors from the cancer and cycling industries.
* The duties included management of vendors, location infrastructure and managing a team of 4-6 volunteers.
Inside Sales and Trade Show Manager – Ventana Mountain Bikes, Carmichael, CA 1997 – 1998
* I was the sole inside sales manager for Ventana and managed the day-to-day sales acquisition and fulfillment.
* Was director of the MTB race program and in charge of trade show management.
Store Manager, Head Buyer – City Bicycle Works, Sacramento, CA 1993 – 1997
* Store manager for a multi-location bicycle shop in the Sacramento metropolitan area.
* Overseeing over 40+ employees as well as buying responsibilities for 2 locations.
* Developed and implements new inventory control measures. Senior implementer of our sales and marketing programs for all locations.
